10-Year Retrospective Digital Report
When The California Endowment finished its decade-long investment in grassroots organizing for “Building Healthy Communities”, we helped them showcase how they had helped bring forth a stronger, healthier California.
ii Labs Solution:
Collaborative Learning Process
The Learning & Evaluation team has a huge repository of data from this decade-long initiative, and of course, a thorough audit of past reporting was essential to this project. But this particular initiative also had the benefit of local learnings at each of the partner organizations across the state. ii Labs took the lead in interviewing past and present Program Managers, associates, and other stakeholders. The project was conducted in iterative cycles for surfacing the key, unifying themes, with staff feedback informing every new round.
At the heart of this report is storytelling and sense-making. So the delivery—the final packaging—had to measure up to that task. On this essential step, ii Labs worked with a tight group from the L&E team.
We drew on our past experience for sparking curiosity, writing content that readers want to read. For this retrospective, we chose to engage timelines and maps (which are, essentially, just elegant forms of data visualization), and refined the user interface inside the small team.
One unique feature that came from this collaboration was a series of linkages across the storylines. The interface actually suggests to the reader new jumping-off points as they read, illuminating more context to the themes they are exploring.